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freshian

freshian – Vegan K-Beauty That Fuses Skincare & Makeup!

Launched in 2022 by LG Household & Health Care, freshian is a Korean beauty brand committed to vegan, cruelty-free, and eco-friendly beauty. With a philosophy of “pursuing beauty in both sensuality and performance,” freshian creates skincare-infused makeup that enhances both appearance and skin health. The brand prioritizes natural ingredients and sustainable packaging to minimize environmental impact. Bestsellers include the Egg-like Cushion and Egg-like Tone-up Cushion for a flawless base, as well as the Sensual Vegan Lip Balm for nourished lips. Experience freshian’s clean and conscious beauty at Gwenchanda!

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