Sim;plain
Sim;plain – Korean Makeup with a Modern Twist!
Sim;plain, the second makeup brand by Clio, redefines K-beauty with the motto: “A new layer of my taste.” This Korean brand offers a wide range of cosmetics that speak to both makeup pros and beginners, with shades and textures designed to reflect individual style and modern trends.
In collaboration with a European-based R&D team, Sim;plain consistently develops seasonal collections and trend-driven formulas to empower self-expression through makeup. From wearable nudes to bold pigments, every product invites you to experiment and layer your look your way.
Explore the latest Sim;plain collections—available now at Gwenchanda.