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JSOOP – Elevating Hair Care with Nature & Science! Inspired by nature, JSOOP takes its name from the Korean word for “natural forest.” Founded in 2016 with a team of young innovators, the brand is redefining hair care by treating it with the same importance as skincare. With a deep understanding of the hair growth cycle—including anagen, catagen, and telogen phases—JSOOP formulates products using safe and effective ingredients tailored to different stages of hair growth. By blending scientific research with the power of nature, JSOOP delivers trend-forward hair care solutions that nourish, strengthen, and revitalize hair from root to tip. Experience healthier, more vibrant hair with JSOOP.