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Discover Chahong: Pioneering Sustainable Beauty! Founded over 20 years ago, Chahong is a celebrated Korean beauty brand known for its innovative approach to hair care and styling. Established by the renowned hair stylist Cha Hong, the brand has gained widespread acclaim for promoting "self-hair" techniques that empower individuals to manage their hair effortlessly at home. Cha Hong's journey began when she realized that many clients could only achieve their ideal look immediately after visiting the salon. This insight led her to focus on sustainable beauty solutions that customers could maintain daily. Today, Chahong serves approximately 300,000 customers annually at its major salons in Seoul, offering professional and practical care methods through personalized consultations. Chahong's products are designed with the customer in mind, providing high-performance solutions that are easy to use at home. The brand's mission is to help individuals love and care for their hair daily, just as Cha Hong has done for her clients for decades. The philosophy of "Understanding and Consideration lead to the finest designs and products" is at the heart of Chahong's approach. The brand donates 5% of net profits to organizations like the IUCN to protect nature and participates in environmental initiatives like WWF’s No Plastic in Nature Initiative, Plastic ACTion (PACT). Experience the transformative power of Chahong and embrace sustainable beauty with products that cater to your unique needs.