groundplan
GROUNDPLAN – Korean Skincare Rooted in Nature’s Wisdom!
Born from the philosophy that all plans begin from the ground, GROUNDPLAN is a Korean skincare brand created to nurture skin at its foundation—with nature’s purest ingredients and a deep care for family wellness.
Founded by a woman, mother, and entrepreneur who sought gentle, effective answers through nature, GROUNDPLAN delivers skincare that respects tradition while breaking free from convention. It’s about embracing timeless beauty—not trends—and building skin health step by step, like layers on fertile ground.
Every product is a plan made with purpose: to restore, calm, and elevate your skin. Now, GROUNDPLAN’s journey—born in Korea and loved worldwide—continues with you at Gwenchanda.
